Forecast of the Trend of China's Intelligent Gated Industry in 2019

Forecast of the Trend of China's Intelligent Gated Industry in 2019
Forecast of the overall market size
China's smart door lock Market doubled in size in 2018 compared with 2017, and this momentum will continue or even better in 2019. It is estimated that the sales volume of intelligent door locks in China will reach 30 million units in 2019, and the market scale will be about 60 billion yuan in unit price of 2000 yuan.
Among them, apartment intelligent door lock in the overall proportion will further decline, family intelligent door lock will become the absolute main force in the market.
In terms of penetration, due to the entry of Internet enterprises, the concept of intelligent door lock will be more popular in public opinion and propaganda. More ordinary consumers will have access to intelligent door lock and be able to bear this part of the cost.
In 2019, the penetration rate of family intelligent door lock in China is expected to rise to around 10%. At present, the areas of Jiangsu, Guangdong and Beijing with high popularity may reach 15%. Zhejiang, Shandong and Shanghai may reach 10%. Other areas that have not yet penetrated are expected to germinate.
Euro Intelligent Door Lock Participates in the Change of Enterprise Pattern
Previously, the domestic enterprises involved in intelligent door locks were mainly divided into five categories, but the pattern will change by 2019 and 2020.
The analysis shows that the Internet enterprises will become the main body of the intelligent lock consumer market, and the traditional lock enterprises will become the partners and agent factories of the Internet enterprises, both of which will bind to survive.
Intelligent door lock startups may be acquired by Internet giants or invested strategically as an independent force.
Traditional security enterprises may abandon 2C market to specialize in 2B field.
Traditional household appliances enterprises are in an awkward situation and may withdraw from the mainstream market.
Trend of product and technology upgrading
In 2019, there will be some upgrades and changes in the products and technologies of domestic intelligent door locks. Overall, standards will be upgraded, and some high-end functions will be popularized as industry standards.
Capacitance fingerprint identification will become the basic configuration, especially the capacitance fingerprint identification technology supporting live experience card. It will become an important reference standard for users to choose and purchase intelligent door locks. It will force manufacturers to popularize it as the key function of products.
There will be overall follow-up in the industry in terms of detail functions such as anti-cat-eye prying, anti-tracking and so on. The current situation is that in order to diversify the products, manufacturers have arranged these functions in different models, and none of them has these functions at the same time.
"Speculation and ingenuity" is expected to end in 2019. The smart door lock launched by millet at the end of the year has theoretically achieved a comprehensive and low price. If other manufacturers continue to make arrangements and combinations, maybe they will lose your market advantage.

The concept of "true plug-in" may not be widely adopted in the end because of its logical contradiction with the current plug-in mode and mutual advantages and disadvantages.

The increasing number of smart door lock entrance enterprises has intensified the demand for product industry norms and standards, and the situation of barbaric growth will be terminated. In 2019, it is expected to introduce the first industry standard in the field of intelligent door lock, which needs the impetus of the whole industry and the media.

Buyer's Market Analysis of Intelligent Door Lock
The buyer's market of intelligent door locks is mainly divided into two parts: family consumers and apartment rental enterprises. As for household consumers, with the increase of information channels about smart door locks and the promotion of advertisements and exhibitions in stores, more consumers will be exposed to such products, and the market will continue to expand.
The main sales target of family intelligent door lock is young people with houses. The increase of online advertising will cover more of these people. They have stronger ability to accept new things, stronger consumption ability, and expressed desire. The market will also be affected by this.
With the maturity of technology and the intensification of competition pressure, the price of smart door lock will be less than 1000 yuan in 2019, and the cost of purchasing smart door lock will be greatly reduced.
It is expected that sales of smart door locks in first-tier cities will increase significantly in 2019, and there will be new breakthroughs in second-tier cities.
As for apartment intelligent door lock, the market is relatively more stable because the buyer is an apartment rental company. In 2019, the main source of growth of smart door locks in apartments will be the penetration of demand for smart door locks by small and medium-sized apartment rental companies besides large companies.
However, it is not expected that the growth rate will be very large. The last outbreak period of smart door lock growth in apartments has passed, and there is still some time to go before the next outbreak period. ZDC predicts that after the popularity of smart door locks in families increases, smart door locks in apartments will usher in the next follow-up demand explosion.
Summary
In 2019, the smart door lock industry will continue to develop, the market scale will continue to expand, the market structure of participating enterprises will change, the industry urgently needs unified norms and standards, and the user market breakthrough will be in the young people.
Grasp these keywords, will be able to gain an advantage in the market competition in 2019, grasp the qualifications for setting standards, will be able to win the biggest victory in the pattern adjustment.